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UX Foundations
Research | Testing | Mapping
UX maps, like journey maps or empathy maps, are common tools that enable teams to evaluate product impact on the user so that we can determine areas of opportunity and create a roadmap to improve product design.
A persona is a data based design tool that helps a product team focus on user-centered design.
A design system is a visual language that unifies the user experience across all platforms and drives efficiency through well-defined and reusable components that can be implemented in a scalable way.
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